Evaluasi Penerimaan Media Augmented Reality Menggunakan Delone And Mclean Dan PLS-SEM
DOI:
https://doi.org/10.52436/1.jpti.1896Kata Kunci:
Augmented Reality, DeLone and McLean, Media Pembelajaran, Penerimaan Pengguna, PLS-SEMAbstrak
Pemanfaatan media pembelajaran berbasis Augmented Reality (AR) memberi peluang untuk menghadirkan pengalaman belajar yang lebih visual, interaktif, dan kontekstual. Namun, penerimaan media AR tidak dapat hanya dinilai dari daya tarik teknologi, tetapi perlu dievaluasi melalui kualitas informasi, kualitas sistem, kualitas layanan, niat penggunaan, kepuasan pengguna, dan manfaat bersih yang dirasakan siswa. Penelitian ini bertujuan untuk mengevaluasi penerimaan media AR menggunakan model DeLone and McLean dengan pendekatan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data diperoleh melalui kuesioner kepada 112 siswa yang telah menggunakan media AR dalam pembelajaran. Konstruk penelitian meliputi information quality, system quality, service quality, intention to use, user satisfaction, dan net benefit. Hasil model pengukuran menunjukkan bahwa seluruh indikator memiliki outer loading di atas 0,70, Cronbach’s Alpha di atas 0,70, Composite Reliability di atas 0,70, dan AVE di atas 0,50. Hasil model struktural menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap intention to use dengan koefisien 0,940 dan p-value 0,000. Sementara itu, system quality berpengaruh negatif signifikan terhadap user satisfaction, dan user satisfaction berpengaruh negatif signifikan terhadap net benefit. Temuan ini menunjukkan bahwa penerimaan media AR terkonfirmasi sebagian, terutama pada peran kualitas layanan dalam mendorong niat penggunaan. Penelitian ini juga menemukan adanya indikasi kolinearitas dan tumpang tindih konstruk, sehingga interpretasi hasil dilakukan secara hati-hati.
Unduhan
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